Epiphany

Sadly, and all too often, we as individuals rarely, if ever, experience a personal epiphany. My question to you is, why is that?

I believe there is an answer to this question; one must pause just long enough to ponder, hope, or even dream, but too often through the hustle and bustle of everyday life, many budding epiphanies become dismissed or ignored. It’s an ability we all have but all too often, it is abandoned, thought of only as a “pipe dream”; seemingly impossible to fulfill, or take action upon. And then, one day, someone else takes credit for your unfulfilled dream, creating an invention that no one else had ever thought to produce, except for you. You may kick yourself, or perhaps even regret not being the one to receive credit for a brilliant product you had thought of eons before this other person did, but in the end, epiphanies can only be acted upon to be valuable or effective to others.

The definition of an epiphany is: a sudden perception or insight. And I, myself, have come to see that there are consequences of ignoring such a momentary, fleeting gift.

I have heard all too often from the mouths of my peers, stories of a fantastic invention they had read about or seen in the media, of someone else taking an idea they may have had years before and taking action on it, creating the invention that could have very well been their own. Sound familiar?

Even companies like Microsoft realize the importance of epiphanies in connection to businesses. Always a frontrunner in the PC department, Microsoft has changed and is changing the way we use technology today, based not only on the epiphany of Bill Gates and his employees, but also of ordinary people like you and I. In recent television commercials for Microsoft, you can see numerous “average-Joe” type people claiming that the new Windows 7 Software was actually their brain-child, based on the wants and needs they saw in previous versions of Windows; they could evaluate and dream up a new type of software that would “do it all”. Perhaps it really was an idea they had concocted…but would we as the public ever really know for sure?

Years ago when America was on the brink of the Great Depression, the then-fledgling Parker Pen Co. wanted to branch out to other countries so the founder, George Parker went overseas to England to try and pick up some much-needed business there. One day, during his absence, a certain man had an opportunity to meet with the Parker boys to pitch them some ideas on how to create better sales during the economic hardship. He told them to raise the prices of their Parker Duofold pen and counseled them to make the color of the pen orange instead of black. The boys were incredulous; here, people were losing their jobs left and right, and this stranger was encouraging them to raise prices rather than lower them. They scoffed at him; but the man motioned them to come and look through their windows down at the streets of Chicago and asked them what they saw there. The boys were doubtful of the man’s strategies, they felt that he was setting their company up for an epic failure. At that point he began to explain his epiphany; a pen geared towards the many people bustling in city streets, wearing nice suits and driving limousines while browsing through street-side shops. At that moment, the Parker boys saw his vision as well and began to change they way they saw their business operating, they decided to embrace the epiphany. The young men wanted to try this man’s new idea, and created the popular Parker Duofold Centennial in red hard rubber that is still being manufactured to this very day. They took a very dangerous risk, and raised the price of the pen even in the face of the worst United States recession in history. Despite Mr. Parker’s absence, his boys were able to single-handedly bring the Parker Pen Company out of the worst sales slump they had ever known. When Mr. Parker returned, upon realizing what his boys had done, grew furious with them, even to the point of questioning their sanity. The boys showed him the increase in sales, whereupon George quickly stated that HE had planned on doing something similar upon his return, and all was forgiven. Parker Pen Co. grew to be one of the largest and most well-known pen companies in the world, thanks to one man’s small epiphany and volunteers willing to carry his ideas forth.
Can we attribute this to modern-day epiphanies? I think the answer is yes…it truly can be a long and involved thought-process and I believe everyone has a shot at this epiphany thing with a little direction and creative foresight, all that need be required afterward is action.

I recently had my very own epiphany, and it took place in a museum, where I was deeply moved by a beautiful piece of artwork. I simply could not take my eyes off of it. To describe it, the artist had essentially painted a masterpiece on a medium no larger than the size of my thumbnail. I was so awed by the intricate detail of this particular artist’s work, that suddenly it dawned on me that an artist could paint on any subject that they chose to paint, no matter what the medium or process.

As I stood there gazing at this artist’s fine work, I began to lament how unfortunate I was to be born without this gift, and how unfair it all was, wishing I could paint the way he did on anything I could choose. And suddenly, I remembered something I had read before, where I cannot remember, but the statement I read was so profound that I had carried it in my memories and brought it out at this exact moment. The statement is this: All art is defined by the idea that the creation of art is based on wasting space as beautifully as possible.

In what can only be described as an act of destiny, without any forethought or knowledge to myself, I had my very own epiphany. All I had to do was to fill space beautifully, it didn’t have to be conventional, and it could be any possible medium or process I chose. All I had to do was create beauty in a place where no other eyes had seen it before.

I began to think about how many other people are out there with this wonderful gift of foresight, who simply ignored their genius idea without following through and as a result, may never be able to share their gift of artistic expression. I thought of all the wasted opportunities out there, and didn’t want my newfound epiphany to become one. So I began my quest to find an undiscovered artist with a knack of unique artistic expression to carry out my vision: magnificent art and quality pens, collectible and completely matchless to anything on the market today. Penscapes Company is my epiphany, and I knew it was not enough just to envision it, but I had to take action on it; I had to seek out artists who could incorporate this vision into breathtaking artwork just like the one I had seen in the museum gallery so long ago.

I’m proud to say nearly every professing artist I have interviewed possessed a talent for this, and were able to distinguish the link between fine art and fine pens. They have created a marriage of medium and talent, producing what can only be called a masterpiece. Art has always been used to promote and advertise fine pens, but now it has become the basis for a new type of pen. What a wonderful idea to have hand-painted artistry on beautiful fountain pens!

This so-called marriage between art and pen is designed for collectors of distinguished and unique artwork. These pens are not only beautiful collectors items, but also designed to be fully functional and ergonomically correct, with specific focus on the quality of the nib. It has long been my belief that it is the nib that makes the pen, and not the other way around. Our nibs come in many colors to match the specific art motifs, and they are constructed from two different materials; one being Titanium Superflex for the writers that value Old Time Expression and character in handwriting; and the other material being 18 karat gold nibs made by Boch, one of the finest quality nib makers in the world.

Just to name a few of our art motifs, we have a stunning pen that represents our galaxy, entitled “Blue Planet”. It features accurate detail of our Planet Earth and its surrounding solar system; the surreal colors and painstaking attention to detail are unmistakable when studying this pen’s design. If you have a soft spot for fresh-looking and colorful flowers, our numerous hand-painted floral motifs may spark your interest. One of my personal favorite motifs, is our North American Songbird Collection, featuring the most popular and colorful of the North American Songbirds.
For all of you Art Nouveau lovers, get ready to be captivated by one of our young artist’s rendering of classic Nouveau works; there’s always an eye-catching and completely original design on each pen.
For those of you who favor modern art, our special political artist has created a concept on the Lost Art Of Writing, so be sure to look for the unique art messages found on his collection of pens. Many more motifs and collections are being designed and painted even as I write this to you now.

I would be remissed to say that this epiphany of mine has finally come to a desired fruition and, and it is my hope that the Penscapes artist will be inspired by this vision, and in turn, create an epiphany of their own.

Lastly, I would like to note that we are in the process of linking our new Penscapes art pens to non-profit organizations and support their vision through ours. We are hoping to donate to various environmental causes and charities, such as saving the wildlife by donating to the Audubon Society with each purchase of a North American Birds collector’s pen, creating more literacy within the school systems with purchase of a Political Message pen, or with purchase of the “Blue Planet” pen a portion of the funds will hopefully go towards creating a greener and more eco-friendly Earth.

With that in mind, stay tuned folks…I have plenty more up my sleeve! More to come soon…

 

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3 Responses to “Epiphany”

  1. I can’t wait to see the future progress of Penscapes Company. I am so excited that this 3+ year dream is finally coming to fruition for you.

    I am so proud to be a part of it.

  2. rebecca says:

    This is VERY exciting!

  3. Alan says:

    Congratulations, Roger, on a great idea well implemented – and, even more importantly, sharing your experience of an epiphany. Interesting that it happened in an art museum.

    Picasso’s Guernica is such a work for me.

    I just returned from touring the Finnish National Gallery, where I purchased Russell Martin’s book “Picasso’s War: The Destruction of Guernica, and the Masterpiece that Changed the World” in its bookstore – I didn’t know it had been written.

    It struck me that this work of art seared into history a memory of Guernica that would not be so poignant or broadly remembered if it had only be written about by professional historians, that is, that art can influence beyond all expectation when it is driven by passion and a perspective (?epiphany).